01

The Maturity Model

Six levels describe how a company evolves from knowledge that lives in one person's head to knowledge that operates as infrastructure.

  1. 00
    Level 0

    Founder Memory

    Knowledge exists primarily in the founder's head.

    • Founder dependency
    • Tribal knowledge
    • Slow onboarding
  2. 01
    Level 1

    Documents

    Knowledge exists in Notion, Docs, and wikis.

    • Information stored
    • Poor discoverability
  3. 02
    Level 2

    Search

    Information is searchable, but context is fragmented.

    • Information searchable
    • Answers require effort
    • Context fragmented
  4. 03
    Level 3

    Structured Knowledge

    Knowledge organized by business domain with clear ownership.

    • Organized by domain
    • Relationships mapped
    • Ownership assigned
  5. 04
    Level 4

    Decision Infrastructure

    Knowledge delivered at the moment a decision is being made.

    • Delivered at decision time
    • Context automatic
    • Institutional memory
  6. 05
    Level 5

    Company Brain

    Critical questions are instantly answerable across the company.

    • Instantly answerable
    • Accessible across teams
    • Decisions informed by trusted sources